Wednesday, December 22, 2010

VAN-TASTIC SPONSORSHIP FOR JAMES WADE

World number two darts player, James Wade, is stepping up to the oche this Christmas with a significant new sponsorship deal.




Following one of his most successful years, Volkswagen Commercial Vehicles has agreed a 12-month contract with Wade, in time for this year’s World Championships.



After the announcement James said: “2010 has been a superb year for me and being sponsored by such a major brand as Volkswagen Commercial Vehicles is fantastic news and makes me very proud.



“Volkswagen vans have a superb reputation for reliability, strength and success, something I aim to provide when on the oche, during the sponsorship and beyond.



“When I’m playing it gives me extra confidence knowing well-known brands like Volkswagen Commercial Vehicles have faith in my ability.”



Volkswagen Commercial Vehicles’ Head of Marketing, David George, said: “This is a new and exciting arena for Volkswagen Commercial Vehicles.



“Darts is a growing sport, with audience figures rising every tournament and thousands of new fans following every week.



“It has the second highest viewing figures on Sky Sports after Premiership football and will provide a platform to continue to raise awareness of our commercial vehicle brand.



“As an ex-mechanic, James is familiar to the automotive industry and will prove to be a great ambassador for Volkswagen Commercial Vehicles.



“Everyone at Volkswagen Commercial Vehicles will be hoping James can claim the world title this year and reclaim the Premier League in 2011.”



(ends)



Issued on behalf of Volkswagen Commercial Vehicles.



For further information please contact Hazel Crawford-Upton, Richard Knowles or Sue Foster at Connect PR on 01902 714 957 or email hazel@connect-group.com , richard@connect-group.com or sue@connect-group.com



After hours telephone:

John Rawlings 07872 379544

Paul Buckett 07850 787049

Kate Thompson 07713 265562

Angus Fitton 07940 720187

Nicki Finlayson 07802 248310

Dave Eden 07738 805489 Volkswagen Press and Public Relation

Volkswagen (UK)

Yeomans Drive

Blakelands

Milton Keynes MK14 5AN Telephone 01908 60118

www.vwpress.co.uk

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